Sales Rewards

Are your sales rewards incentives motivating the Gen Ys in your organization? Gen X? Boomers?

Sales Rewards Preferences by Generation - Research Report

You may be surprised! Download a free copy of our Sales Rewards Preferences by Generation research report here!

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Dr. Dave Brookmire's Coaching for Success

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Buyer Preferences Research Survey

Uncover how multigenerational values, needs and preferences impact sales effectiveness, the weighting of purchase criteria by generation, and how common myths are transferred across generations.

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CPS

Learn more about GenerationalDNA parent company Corporate Performance Strategies here! 

Corporate Performance Strategies  

CPS is an Atlanta based business enhancement and executive coaching services firm that helps clients optimize their corporate DNA, harness their existing strengths and combine solid infrastructure with new thinking and competitive strategy.

We are Corporate Performance Strategies.  We have your solution. 

Generational DNA: Exploring Multi-Generational Workforce Issues and Generational Dynamics

Generations--Your company’s future, Our company’s business

Generational Dynamics consulting addresses how the different communication and learning styles, motivations and work ethics, creative styles and technology usage, perceptions and drivers interact and counteract between the Baby Boomers and Generations X and Y in organizations.

Generational differences can lead to communication breakdowns, weak teams and ineffective management, affecting a company's bottom line and long term stability. This is especially true as the Baby Boomers retire in mass leaving a growing knowledge gap within their organizations.

Failure to understand generational differences can also dilute the effectiveness of sales, pricing and marketing strategies as well as numerous internal operations including hiring, talent development, benefits mangement, working environments and arrangements, and management structure.

Generational DNA Consulting Services:

Generational DNA will be providing research, articles and consulting services that help companies unlock their company’s multigenerational potential, strengthen management and collaboration across generations, build strong teams and communication across generations, and develop the talent management and business continuity strategies they need to overcome the current generational shift and resulting knowledge gap.

What is Generational DNA?

The generational makeup (Generational DNA) of the global workforce has changed significantly in the last 10 years. Today, more generations work together in single workplaces, and they have greater disparities than ever before, and the workforce generational DNA will continue to have dramatic shifts in age over the next 5-10 years. 

Generation Y is entering the workforce and joining Generation X, while the experienced Baby Boomer Generation is leaving to pursue retirement and other employment that suits their lifestyles. This transition is rapidly producing knowledge gaps within organizations, many of which are losing experience faster than they can replace it, and simultaneously forcing organizations to deal with the different working, learning and communication styles of multiple generations within their workforce.