Sales Rewards

Are your sales rewards incentives motivating the Gen Ys in your organization? Gen X? Boomers?

Sales Rewards Preferences by Generation - Research Report

You may be surprised! Download a free copy of our Sales Rewards Preferences by Generation research report here!

From Dave Brookmire

Get Dr. Dave Brookmire's latest book Coaching for Success!

Dr. Dave Brookmire's Coaching for Success

Learn more here!

Newsletter

Keep up to date on Generational DNA news, Subscribe to our newsletter.


Receive HTML?

Follow GenDNA

Test Your Generational IQ

Test Your Generational IQ

Research Surveys

Buyer Preferences Research Survey

Uncover how multigenerational values, needs and preferences impact sales effectiveness, the weighting of purchase criteria by generation, and how common myths are transferred across generations.

Participate in the Survey Here!

CPS

Learn more about GenerationalDNA parent company Corporate Performance Strategies here! 

Corporate Performance Strategies  

CPS is an Atlanta based business enhancement and executive coaching services firm that helps clients optimize their corporate DNA, harness their existing strengths and combine solid infrastructure with new thinking and competitive strategy.

We are Corporate Performance Strategies.  We have your solution. 

Archive for the ‘Web 2.0 Communications and Generations’ Category

Despite Generational Communication Styles, Grammar is Still Important in the Office

Wednesday, January 27th, 2010 by admin

We have talked a great deal about generational communications styles and about how today’s company’s need to create open communication channels that suit the needs of their multigenerational workforce, strengthen team communication and boost overall office connectivity. HOWEVER, this doesn’t mean supporting the death of grammar and full words that many of today’s social media platforms and communications styles have instigated.

Despite the quickness and the fun of using acronyms, emoticons and the like to get your point across, businesses still require a high level of professionalism in communications, especially with media, client or prospect relationships. BNET recently ran a story to remind Gen Y about the importance of strong grammar and communications skills to their career advancement:

Texting, tweeting and the like are transforming the way the youngest generation at the office writes, but while knowing what ‘brb’ and ‘LMAO’ mean is a necessary skill for communicating with your peers, business guru Tom Peters reminds us in this three-minute video that clear, confident and convincing formal writing is key to career advancement — particularly when communicating with your boss’s boss who’s in her forties or fifties (and, yes, even if it’s only a short email).

(Ok Gen Ys, just because he’s a Boomer, doesn’t mean you shouldn’t listen to him!) If you still don’t think this is important, here’s something else to grab your attention: good writing is one of the few recession proof skills! As more and more people let their communication styles and aptitude for compelling or intelligent writing suffer, good writers become more and more in demand (even in a down economy!). Take this example from a BNet author discussing the need for solid writing in the PR industry (supposedly known for its focus on writing):

“If there was one thing, one thing that I could change about the PR industry, it would be the poor writing skills that are rampant in PR. It must be something about the people who are attracted to PR as a profession, because nothing else explains it. For an industry in which good writing should be a core, deal-breaking skill, the mediocrity of PR writing skills is, frankly, baffling.

I’ll let you in on a semi-secret: one of the reasons I moved over from mainstream media to PR 15 years ago was that I knew that with my above-average writing skills, I would always be able to find work. I’m sorry to say that 15 years later, there’s still plenty of demand for my writing skills in the PR industry.

If this sounds like a harsh critique, you’re right — it is. Good writers aren’t born, they’re made. And they are made with tough, no-nonsense criticism of their writing.

As we head into a downturn, this may be a skill you’ll want to improve. It could be one of the wisest investments you make in your career.”

Since, according to a recent study, 85 percent of written correspondence among adults and business professionals contains grammatical errors, improving or polishing your communications skills may be something you want to look at sooner rather than later. In this economy, all professionals (regardless of generation) need to have as many competitive advantages as possible!

Communication Strategies in Multi-Generational Workforces

Monday, January 4th, 2010 by admin

One of the primary challenges inherent in building strong multi-generational teams and coherency in multi-generational workforces is creating communication channels that will be effective across multiple generations. Part of this challenge includes identifying primary methods of communication for existing workforce members as well as training different generations in the communication channels that best support the organization’s overall goals. This challenge becomes more complex when dealing with a multi-national or global workforce situation.

Ruby DeMesme, a former Air Force assistant secretary for manpower, reserve affairs, installation and environment who is now a senior adviser at the consultancy Deloitte, recently addressed these issues as they specifically face government organizations in an interview with GovInfoSecurity.com:

One of the critical challenges facing the government is how best to integrate work across multiple disciplines while maintaining a secure computing environment.

Ruby DeMesme, a former Air Force assistant secretary for manpower, reserve affairs, installation and environment, sees information technology as shaping the way government workers perform their jobs. No longer are jobs aligned with a predefined assignment, but are dynamic, requiring critical thinking and the ability to navigate technology to determine how best to perform a variety of tasks.

“We have a multi-sector workforce and we have a multi-generational workforce and we have the ability to deliver information instantaneously around the world,” Ruby DeMesme, now a senior adviser at the consultancy Deloitte, said in an interview with GovInfoSecurity.com (transcript below). “But, when all of these confluences or ideas and factors and events come together, it means that the person in the workforce must be very comfortable with their knowledge or know where to get information on a split second notice; it is not even minute by minute today, it is second by second.”

Read the full article here.

DeMesme also recently published a paper on the subject (”Equipping the Federal Workforce in the Cyber Age“) in which she states that “Building a cyber-savvy workforce will require a paradigm culture shift.”

Generational Dynamics and Web 2.0 Communications

Tuesday, December 15th, 2009 by admin

We have talked about how communications preferences are a primary impacting factor in workforce generational dynamics, not only in internal workflow and collaboration but also in regards to client and prospects communications. This video gives an interesting look into how Cisco is developing internal collaboration with Web 2.0 communications: